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Sunday, May 29, 2022

Creating accountable & transparent reporting that lives and breaths our values

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When Police Hour launched in 2014 we did not expect our brand to be as busy as it is within 2019, 2.5 Million people visit our site each week.

Over the years we have built a loyal following of readers who believe and trust the content we produce we’ve earned that respect over a number of years by our readers trusting the content we produce, we want to further deepen that trust by ensuring we are credible, accountable and transparent.

Police Hour has developed into a credible and accountable news platform. We’ve always had these values within our media group but we would like to share the steps we are taking to ensure you can have trust within the stories and content we publish.

We are making a couple of changes within our platform to deepen this trust and enable us to operate within a more trustworthy, credible, transparent way ensuring we are accountable for the stories we tell. We are making these changes because we want to continue to a relationship of trust between our authors and readers.

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Police Hour has a commitment to countering fake news and misinformation


To ensure we are accountable we have ensured we have introduced a Corrections and Clarifications  policy and page with a direct point of making a complaint in relation to our content. The content we believe should be amended following an editorial review we’ll make a log and a public record of all corrections. we’ve made.

This creates a clear process of our readers having an open channel of communication with our editorial team and enables us to hold our hands up when we get it wrong enabling us to create a level of trust with our readers.


We’ll be open about who writes and published our content, all content will have the name of the author attached with a visible list of the team who produces the content.

We’ll be open an honest about how we make our money from producing our content and we’ll ensure you know if the content you are reading has been paid for by another company. We’ll mark all of this content as a Paid – Advertorial within the subheading of the content.

Why do we have advertising on Police Hour?

We’ll be clear about how we make our income which is via advertising and the displaying of adverting content via partner agencies which will be clearly marked as an advertisement.

Running a media website is an expensive operation and we require advertising to ensure we can cover the costs of our equipment, technology, servers and people.

We are making these changes to ensure we fight misinformation and to ensure you can trust that Police Hour does not produce content to deliberately mislead our readers and if we do unintentionally mislead our readers we will ensure we hold our hands up and admit we got it wrong.

Giving it back to our policing community

Where possible Police Hour supports the families of fallen officers Police Hour and our readers have raised thousands of pounds for the families of officers who have died in the line of duty, We are very police supportive and like to ensure we pay it back, We’ll divert advert revenue to ensure we can further support officers when it’s needed.

We also Support the Care of Police Survivors We have supported COPS with donations, Events, and through PC Edward Walker who us touring the UK to raise awareness. The Police Hour team are very pleased to support COPS and the amazing work they do behind the scenes.

We have also begun officially support The National Emergency Services Police Memorial who are aiming to raise three million pounds to build the UK’s first ‘999 Cenotaph’. Something which the team behind Police Hour are proud to support.

Where we can we will help and support our policing community.

Our Values

Misinformation We’ll ensure our content is accurate, honest and written with integrity and is free from misinformation.

Credibility – We’ll not intentionally publish and repeatedly publish misinformation, We’ll always fact check the credibility of our content usually by credible reliable sources such as Police Press Team & Government Agencies. We’ll always ensure our content is verified by two independent sources before we go ahead and publish content.

We will ensure we always gather our content responsibility and publish that content within a fair and accurate way. If we make a mistake we’ll ensure we are open and transparent about making these. We’ll always make clear the difference between News and opinion to ensure this cannot be deemed as misinformation.

We will avoid deceptive headlines and will not include content that is click bait, false information or significantly sensationalize our headlines so that it does not reflect the story we are telling.

We’ll also ensure the same applies within relation to our in-house produced video content in relation to our commitment to credibility.

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Accountability  -by ensuring we are a transparent media we are demonstrating that we are accountable for the content we produce, ensuring we provide content that is trustworthy and can be relied upon as a valid source of content. By ensuring our team names are displayed next to the content along with ownership details of Police Hour.

We ensure we are accountable by ensuring we run a fair complaints system shall you believe we need to make corrections or amendments to our content because it is inaccurate and we will ensure we keep a public log of these errors, amendments and corrections.

We provide our readers with clear channels of communications to ensure they are able to reach us when they need us especially if Police Hour have gotten it wrong.

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Supporting Policing

Police Hour is a non-political site, we do not write our content with a political motive or agender. We write our content with a reflection of what is happening within policing within the front line, with a reflection of what officers are telling us.

We will write our content where possible in a way and an editorial style that supports policing but stays balanced and always promises to tell the truth. If the Police get it wrong we won’t be afraid to provide content on that but we will ensure we try and remain positive where possible.

Giving it Back to our policing community

Our Aim 

Is to provide crime and policing news that people can trust, we want to be the most trusted crime and policing media org, by being honest, credible and accountable we’ll provide balanced factual news to our readers.

We aim to ensure our media org is positive of policing across the UK and is free from misinformation.

Our Promise “We will tell you the news that may be controversial, it will be balanced & not sensationalised. We’ll try and remain positive within our content and support of policing but we won’t be afraid to tell the truth”


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Trevor Sherwood
Trevor Sherwood
Trevor Sherwood is the editor and news reporter covering national and international news crime and policing news. Tweet your news and views to @TrevSherwoodPH

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