Police are advising motorists to reduce their speed and take extra care due to an area of reduced visibility onthe A1 in Gateshead.
At 6.39am this morning, police received a report of a fire at a factory on Eastern Avenue, Team Valley.
The fire is causing the smoke to blow across the road and visibility may be reduced in the vicinity of the site.
Driver visibility on the A1 near the Team Valley may be affected. Officers are advising drivers to drive ata reduced speed on the A1 near the area and advised to take extra care.
Police and the fire service are at the scene.