The hashtag #nomakeupselfie which has swept across social media has raised £2million for Cancer Research UK.
The craze which was not started by the charity nominates women to take a #nomakeupselfie and add it to social media and in turn nominating.
24 hours ago the men got involved with there #makeupselfie which works the same way but challenges men to get there make up on.
Cancer research UK confirmed the news saying ‘You’re all incredible! You’ve now raised over £2 million with your #nomakeupselfie pics – and we’re still counting!
‘Hundreds of thousands of you have been texting BEAT to 70099 which will help beat cancer sooner. Thank you!
‘All your amazing support means we can now fund research that will help save lives. If you want to get involved with our work, visit: http://bit.ly/1h0FIvC‘